After finding these websites, contacting them should be your initial step to do a direct media buy. Through direct media buying, you can step into high volumes of traffic which could be beneficial to your site, and you can attract your targeted audiences to them.
Direct buy sources cut off the middle men, which makes media buying cost efficient and builds a direct relationship with the website for future buys.
The bottleneck for direct media buying is that it has higher CPM (cost-per-thousand impressions). The media buyer has to pay higher CPM for the ads.
Intermediate buying is not a cakewalk for beginners or seasoned marketers. In this process, there are small ad networks that connect publishers and media buyers.
These are beneficial for the media buyers that have small budgets. They can buy ad space at fixed monthly or CMP rates, or they can even buy it on CPC.
It helps media buyers to know where to place the ad to get maximum traffic. It helps to purchase ad spaces according to the media buyer, and helps them in generating traffic and increase sales.
Network or Agency Buy Methodology-
In this method, the ad space is purchased through a third party network or agency. These networks/ agencies are the companies which have the collection of ad spaces through all the large websites and have varying amounts of traffic over them.
These agencies act as middlemen in media buying. They become the mediators between the website owner and the media buyer, and provide buyers with the opportunity of testing a lot of sites quickly.
Through the network/agency buying methodology, a media buyer can set up their ads quickly, as compared to any other methodology. This provides you the potential to scale the performance and traffic generation of a website before purchasing media space on it.
Network or agency buying methodology gives the media buyer a chance to work with the representatives to optimize their media buy which leads to higher traffic generation.
By having a observing all of the above mentioned pointers, it can safely be concluded that all of these types of media buying techniques are of great importance to business owners, depending on their level of operation.
10. Programmatic Buying-basic introduction
Programmatic buying refers to large scale automated buying using a sophisticated algorithm. RTB is an extremely efficient system that is organized by advertising exchanges