These days, it’s not easy anymore to find clients by going directly to their homes, or picking up the phone and offering your services, or even putting an expensive commercial on a radio station. People don’t listen to radio any more.
You could be claiming to have the greatest product or service in the world, and that everybody needs it, but if you don't build a list, you are wasting precious time, money and effort!
The way to market your service changed many years ago. Now it’s even easier than before, it is difficult if you still keep applying the old school method.
It is great to know about all of the wonderful things Internet can do for your business when you use the correct techniques. But if you don’t know them, how can you apply them?
Don’t worry, this issue will not become a barrier between you and your professional success.
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Let me just wake you up with these astonishing stats:
There are more than 107 million users of LinkedIn in U.S
More than 1 million professionals are now publishing on LinkedIn
94% of business-to-business marketers in North America use LinkedIn to distribute content
Over 80% of leads generated through social media for B2B marketers comes from LinkedIn
60% of LinkedIn users have clicked on an ad on the site
43% of U.S. marketers have obtained at least one new customer through LinkedIn
LinkedIn reaches 37% of the total U.S. digital population
The number of LinkedIn member page views in the second quarter of 2015 is 35 billion
YES, LINKEDIN MARKETING IS THE MOST WIDELY USED BUSINESS CENTRIC SOCIAL NETWORK THAT ENABLES YOU TO GET THE BEST RESULTS WITHOUT BURNING A HOLE IN YOUR POCKET
Surely, now you would be dying of curiosity in order to achieve success with the best use of this social media monster.
So, to release all your tensions, here we present the much awaited ladder to your success....
There is no ROCKET SCIENCE involved in using LinkedIn for the growth of your business. It just needs a careful and planned approach.
Many people make the mistake of thinking that LinkedIn is less 'valuable' as a marketing resource just because it isn't as 'big' as something like Facebook or Twitter in terms of traffic.
This is not the point of LinkedIn. LinkedIn is more about the quality of your connections rather than the quantity.
On LinkedIn, you can reach the big decision makers in any business which will help you to make more sales and to strike up more partnerships
The more connections you gain on LinkedIn, the great the chance that you may become indirectly connected to someone big in your industry
LinkedIn has lots of built-in tools that are useful for content marketing and social media marketing
Creating Your Page
Use a professional-but-friendly looking image on your profile. Hire a writer if you aren't confident. List all of your most relevant experience and try to tailor it for the kinds of opportunities you're trying to yield.
More important still is your company page. Here people can follow your company, just as they would follow a Facebook Page on Facebook. Use showcase pages meanwhile to promote your other brands – such as your website or your main products.
Make sure you have a GREAT logo for your company and showcase pages.
What is Influencer Marketing?
LinkedIn is a highly powerful tool for influencer marketing. What this means, is that you can use it to reach the biggest 'names' in your industry. From there, you can then work with them and encourage them to promote your brand for you. That way, you can instantly gain hundreds of thousands of new follower’s overnight and huge sales.
Want a referral from Tony Robbins? Or Richard Branson? LinkedIn makes it possible.
Try to add people to your network who might be connected to bigger names. If you have an indirect connection with someone, you will then be able to message them with InMail.
Check out their profiles – you may already know someone who can arrange an introduction!
Look for tags on profiles that say 'Influencer'
Climb the ladder – don't go straight for the big fish as they'll likely just laugh you out
of their inbox. Reach out to people at a similar level to you but who you can benefit
from to begin with!
Be polite and respectful but also don't give up right away
LinkedIn is also very useful for content marketing. Content marketing is of course marketing that involves the creation of articles and blog posts. You can then share this content in order to establish yourself as an authority in your niche, or in order to encourage others to link to your content/share it. Content marketing also helps you to develop your own readership and fans.
Use LinkedIn Pulse – This is a tool that allows you to publish your content directly to LinkedIn where it will be seen by the site's users.
And use Shareaholic to allow other users to easily share content directly from your blog
Try to remember your target audience
Post Company Updates to share information with those users following your
company/showcase pages. Targeted Company Updates let you target specific cross-sections o your audience.
Growing Your Network
Use Rapportive. This is a plugin that will show the LinkedIn profile of anyone who you talk
to on GMail, allowing you to quickly add them.
Make it easy for people to add you from your website by adding your LinkedIn profile to your posts/sidebar.
Add everyone you know. You never know who might turn out to be a valuable connection!
Linkedin Marketing Elite Training
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